New major advertising campaign to boost health workforce

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New major advertising campaign to boost health workforce

NT Primary Health Network has partnered with the NT Government in an unprecedented effort to address critical health workforce shortages across the Territory.

A major new advertising campaign: “A great career in health, goes with the Territory”, was launched today by NT Chief Minister and Minister for Health Natasha Fyles.

The campaign includes a dedicated new website featuring health jobs throughout the Territory, including information on primary health care careers, grants and incentives and the benefits of working remote.

It will encourage health workers to make the move to the NT using social media and digital platforms throughout Australia as well as in key overseas markets, the UK and Ireland.

Bespoke videos and advertisements specifically promoting the unique career experiences primary health workers in the Territory are included in the campaign, targeting GPs, nurses, allied health workers and Aboriginal health practitioners.

NT PHN Executive Manager Health Workforce, Paul Connolly, said the campaign showcases the diverse “day in the life” of a primary health care worker in the NT and the flexible working arrangements available, such as fly in fly out models of work.

“This is the biggest recruitment drive the NT Primary Health Network has ever been involved in,” he said.

“By teaming up with the NT Government, we are taking a sector-wide approach to what is a critical issue, with primary health care job vacancies more than doubling over the past 12 months.

“The message behind our campaign is simple: Challenge yourself, change lives.

“A primary health career in the Territory is a unique adventure that can give you cultural experiences you wouldn’t get anywhere else, while having the opportunity to make a real difference.”

Chief Minister Natasha Fyles said the campaign would provide better health care for Territorians.

“Having greater access to primary health care professionals will help relieve some of the pressures Territory hospitals and emergency departments have been experiencing,” she said.

“The Territory is an incredible place for health workers to undertake placements and upskill, with opportunities to further their careers in urban, remote and rural settings.”

Physiotherapist, Nick Flood, who moved to Darwin from Mount Gambier in March last year to take up a position at Elite Physiotherapy said the Territory’s lifestyle was a huge drawcard.

“I had a lot of friends recommend Darwin as a great place to live and I’ve found since moving here I can have a really nice balance with work and quite a nice lifestyle up here that I wouldn’t have down south,” he said.

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